My Coma DreamsFred Hersch is many things: composer, pianist, 8-time Grammy nominee, and survivor of a months-long AIDS-related coma. In 2014, Hersch and Grammy-winning writer/director Herschel Garfein joined forces to create a 90-minute song-cycle telling the story of Hersch's dreams while in his 2008 coma, along with the concurrent real events in the hospital room where Hersch lay, unaware. The jazz theater performace featured Hersch at the piano, crazy talented Michael Winther speaking and singing, a 10-member ensemble of musicians, and a giant screen with images and video playing behind the performers on stage. The DVD was released on November 25, 2014 in honor of World AIDS Day on December 1st. Proceeds benefit Treatment Action Group, an independent AIDS research and policy think tank fighting for better treatment, a vaccine, and a cure for AIDS.
The hand-drawn type echoes the intensely personal nature of the subject matter, and is carried through all the accents in the design of the web site and the DVD packaging. The imagery used in the branding is actually a scan of Fred Hersch's brain, taken during his time in the hopsital.