Secret Summer NYC

This unique farm-to-bar cocktail festival takes place in an immersive 8-room garden courtyard at the historic Foundry in Long Island City, NYC. The fantastical entertainment has included everything from wandering shakespearean actors to a troupe of fairy-like ballet dancers to gorgeous aerialists hanging from the ceilings. The creators of this event needed an identity that could convey the sexy, mysterious, lush vibe of this party. The organic hand-drawn type works well on the dark, rich ivy photography but also pairs perfectly with the custom-created, dreamy watercolor flower painting. We've applied this identity not just to standard collateral like posters, postcards, invitations and web sites, but also non-traditional media like temporary tattoos, a snapchat filter, and a neon sign.



Secret Summer NYC Logo


Secret Summer NYC Print


Secret Summer NYC Web Site