Secret Summer NYC
This unique farm-to-bar cocktail festival takes place in an immersive 8-room garden courtyard at the historic
Foundry in Long Island City, NYC. The fantastical entertainment has included everything from wandering shakespearean actors to
a troupe of fairy-like ballet dancers to gorgeous aerialists hanging from the ceilings. The creators of this event needed an
identity that could convey the sexy, mysterious, lush vibe of this party. The organic hand-drawn type works well on the dark,
rich ivy photography but also pairs perfectly with the custom-created, dreamy watercolor flower painting. We've applied this identity
not just to standard collateral like posters, postcards, invitations and web sites, but also non-traditional media like
temporary tattoos, a snapchat filter, and a neon sign.